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NAD Recommends Wink Naturals Discontinue Challenged Claims

Claims were made regarding Wink's melatonin sleep products and chest rub sleep product.

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By: Charlie Sternberg

Associate Editor

Following a challenge by Johnson & Johnson Consumer Inc., the National Advertising Division (NAD) has recommended that Wink Naturals LLC discontinue certain challenged claims in online and social media advertising for its Kids Sleep Drops, Sleep Zen Melts, Kids Sleep Melts and Pure Sleep & Breath Chest Rub.   NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBBNP’s self-regulatory and dispute resolution programs.   The claims...

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